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Albert Fried & Company Forms Technology Joint Venture With Bon Trade Solutions

New York (September 15, 2009): Albert Fried & Company, LLC. (AFCO), a New York Stock Exchange member and self-clearing broker dealer which is celebrating its 90^th anniversary on October 6, 2009, has aligned with Bon Trade Solutions, a leading provider of risk managed electronic trading solutions and market center connectivity, to form Market Optimization Technologies, LLC. (MOT).

Market Optimization Technologies, LLC. will provide trading technology products and services to the buy-side and sell-side communities. Services will include ultra low latency automated trading strategy development and implementation for quantitative asset managers. Scott F. Carotenuto, Managing Director with Albert Fried & Company says “This turn key approach to electronic strategy development and deployment for asset managers, when coupled with AFCO’s self-clearing infrastructure, will provide a complete offering for confidential and anonymous low latency automated trading.”

Other products and services expected to emerge from Market Optimization Technologies include a suite of algorithmic tools, execution management strategies for buy-side and sell-side firms, and a dark crossing system that will clear through Albert Fried & Company for added confidentiality.

Additionally Albert Fried & Company will add several Bon Trade front-end solutions to its

list of execution systems offered to their clients including BTS’s Pro EMS, a powerful equity and options execution application and BTS Access, a full featured web based trading application.

“The need for ultra low latency systems and confidentiality on a pre and post execution basis continues to grow. Our new venture, Market Optimization Technologies is positioned to set new industry standards with superior technology and a forward-thinking team. We will make substantial contributions to the growth and future direction of the automated strategies trading sector.” adds Victor Tartaglia, Managing Director of Bon Trade Solutions

About Albert Fried & Company: Founded in 1919, Albert Fried & Company established its roots as a Specialist Firm on the New York Stock Exchange. Since that time Albert Fried & Company (AFCO) has evolved into a premier “Institutional Centric” financial services organization, providing electronic and high touch execution and trading services, trading technology, prime brokerage & clearing, commission management and other value-added services to buy-side and sell-side clients globally.

About Bon Trade Solutions: Bon Trade Solutions is a leading provider of electronic trading solutions, FIX services and market center connectivity. Their systems are designed to handle the high message demands of the today's market.

Interested Party and Media Contact:

Albert Fried & Company

Anthony Katsingris or Scott F. Carotenuto 212-422-7280

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